PROPOSTA DE UM MODELO ABRANGENTE E INTEGRADO DE APOIO AO DESENVOLVIMENTO DE NOVOS PRODUTOS
DOI:
https://doi.org/10.32358/rpd.2018.v4.309Palavras-chave:
inovação, desenvolvimento de novos produtos, ferramentas de apoio, DNP, modelo funcionalResumo
O desenvolvimento de novos produtos (DNP) é crucial para a existência das empresas, fonte de vantagem competitiva e factor determinante do seu êxito empresarial. Diversos factores, tanto operacionais como organizacionais ou até estratégicos, contribuem para o processo de inovação que suporta o DNP. A avaliação holística de todos estes factores, no seu conjunto, não tem sido objecto de investigação conducente à proposta de um modelo integrado e sistémico. Desta forma, este artigo tem como objectivo a proposta de um modelo abrangente de natureza conceptual, que integre os níveis estratégico, organizacional e processual, bem como o conjunto de factores a ter em conta nos projectos DNP. Com base na revisão de literatura, chega-se por via dedutiva-indutiva a um modelo conceptual abrangente e integrado de apoio ao DNP (MAIDNP). Este modelo pode constituir-se, portanto, como uma ferramenta aferidora de processos, projectos e produtos, dedicado às empresas que inovam, concebem e desenvolvem novos produtos.Downloads
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