City marketing: key dimensions of a good living city
DOI:
https://doi.org/10.32358/rpd.2015.v1.107Keywords:
Good living, attributes, Cities.Abstract
This article aims to present the results of exploratory research focused on identifying factors that people prioritize when choosing a city of good living. Cities are given in the beginning of the flowering of civilization, with the first urban settlements. Being city carry a status although urban acquires different meanings attached to the imagination of its inhabitants. The city is a space created by man that gives you a number of benefits in many ways: economic, social and feelings of urban living. Thus, governs the movement of cities of the good life. In this context that leads this research, using as a means of data collection in the survey method. The results identify attributes valued by segments of society identified in different forms of roles, namely: residents, students, workers, investors and visitors. The papers sometimes the unitary dimension in other multipurpose point so interesting ambitions of citizens to define their priorities.Downloads
References
ANTUNES, J. E. As Cidades também Precisam de Marketing. Marketeer, p. 86-87, Mai. 2002.
BAUMAN, Z. Confiança e medo na cidade. Rio de Janeiro: Zahar, 2009.
COBRA, M. Administração de marketing no Brasil. 3 ed. Rio de Janeiro: Elsevier, 2009.
ETZKOWITZ, H. The triple helix: University-Industry-Government innovation in action. New York and London: Routledge, 2008.
HONORÉ, C. Devagar. Rio de Janeiro: Record, 2011.
KANTER, R. M. Classe mundial. Rio de Janeiro: Campus, 1966.
KEARS, G.; PHILO, C. Selling Places – the city as cultural capital past and present. Pergamon Press: Oxford, 1993.
KOTLER, P.; ARMSTRONG, G. Princípios de Marketing. 7 ed. Rio de Janeiro: LTC, 1999.
KOLTER, P.; GERTNER, D.; REIN, I.; HAIDER, D. Marketing de lugares: como conquistar crescimento de longo prazo na América Latina e no Carine. São Paulo: Prentice Hall, 2006.
KOTLER, P.; KARTAJAYA, H.; SETIAWAN, I. Marketing 3.0: as forças que estão definindo o novo marketing centrado no ser humano. Rio de Janeiro: Elsevier, 2010.
LEITE, C. Cidades sustentáveis, cidades inteligentes: desenvolvimento sustentável num planeta urbano. Porto Alegre: Bookman, 2012.
MALHOTRA, N. K. Pesquisa de marke¬ting: uma orientação aplicada. Porto Alegre: Bookman, 2001.
PESAVENTO, S. J. Cidades visíveis, cidades sensíveis, cidades imaginárias. Revista Brasileira de História. v. 27. n. 53. São Paulo: Jan/Junh. 2007.
PORTER, M. E. A vantagem competitiva das cidades. Revista Exame, Novembro, 1995.
SANTOS, M. Por uma outra globalização: do pensamento único à consciência universal. Rio de Janeiro: Record, 2003.
WALKER, J. L. Service encounter satisfaction: conceptualized. Journal of services marketing, v. 9. 1995, p. 5-14
VAN DEN BERG, L.; BRAUN, E. Urban Competitiveness. Marketing and the need for organising capacity. Urban Studies, 36 (5-6), p. 987-999.
VIVACQUA, F. Cidades em transição. 2012, https://metodologiasinergicas.wordpress.com/2012/06/17/cidades-em-transicao-transition-towns/. Acesso em: 15/03/2015.
Downloads
Published
How to Cite
Issue
Section
License
All content on this work is licensed under a Creative Commons BY Attribution 4.0 Unported license. The articles are free to use, with their CC BY attributions of license.
The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s).
The publisher has the right to reject articles that in the evaluation process have been detected signs of plagiarism. The articles that have been detected indications of plagiarism after the publication, will be excluded from the edition. And the indication of the problem will be informed in the place of the text, keeping the same amount of pages.
This journal adopts the principles of ethical conduct of international quality Committee on Publication Ethics (COPE), as well as the parameters of Integrity in the Scientific Activity indicated by SCOPUS and SCIELO.