Strategic Planning for Tourism Destinations
Proposals for the Tourism Development of Mafra Municipality
DOI:
https://doi.org/10.32358/rpd.2025.v11.722Keywords:
strategic planning, tourism development, mafraAbstract
Purpose: The project seeks to comprehensively study tourism in Mafra, focusing on destination planning and management processes. It aims to identify gaps for rectification and investment opportunities to enhance the destination's tourism sector. Methodology: The study uses theoretical frameworks in tourist destination planning, considering emerging consumer trends. It analyzes the tourism system geographically and surveys tourists to gather insights into their experiences in Mafra. With 398 responses collected, it offers valuable perspectives on the destination's appeal from the consumer's viewpoint. Findings: Through data analysis, a concentration of tourism supply and demand is evident in the area studied, alongside identified issues like road and parking conditions, and tourism professionals' competencies. This has led to the structuring of development axes to address gaps and utilize existing advantages. Research Limitation: The study identifies strengths and weaknesses for long-term development but overlooks some data, like main market profiles, limiting targeted product definition. It focuses only on overnight tourists, excluding other visitors and tourism players. Future research should involve more stakeholders for a better grasp of tourism dynamics. Value of paper: The study measures tourist satisfaction and identifies key factors impacting their experience, guiding the local government in crafting tourism strategies, particularly given Mafra's absence of a tourism plan.Downloads
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